COTTONWOOD HEIGHTS, Utah — Presidents’ Day weekend normally has a number of the largest snow days throughout the winter season in Utah.
This season, regardless of lack of climate, a pandemic and resort restrictions, small ski and snowboard companies throughout the Wasatch are seeing an uptick in enterprise.
“This yr has been so bizarre,” Mark Johnson at Ski N See in Cottonwood Heights stated. “However on the opposite facet of that, persons are so excited to be out and about.”
Throughout city at Wasatch Ski and Snowboard Leases, they’re seeing an analogous uptick in enterprise.
This weekend is often a make-it-or-break-it time in the course of the yr, so even throughout an odd pandemic season, they’re nonetheless very comfortable to see so many come via their doorways.
“Going into it, [we] thought [this season] could be loads much less busy,” Cole Dougdale at Wasatch Ski and Snowboard Leases stated. “It positively has exceeded what we thought.”
One factor each outlets highlighted was that they’re seeing a number of out-of-town vacationers coming into city this weekend to take pleasure in Utah’s world-class Snowboarding.
One other a part of this excellent storm is, nicely, the storm itself.
“It is type of excellent,” Johnson stated. “We’ve obtained the large quantities of storms.”
Dougdale added excitedly: “Undoubtedly obtained me stoked on that.”
With all these situations resulting in elevated gross sales, for these small companies, it is the proper time to hit the slopes.
“We wish folks to ski,” Dougdale stated. “We wish folks to exit and discover and entry what we’ve got right here.”