LOS ANGELES — Lobos 1707, a brand new tequila model backed by LeBron James, has named R&CPMK its PR company of file.
The IPG company is chargeable for main the complete vary of communications work for Lobos 1707, which began with the November launch of the model’s tequila & mezcal in choose US and Mexico markets.
The corporate will proceed rolling out its merchandise — three premium tequilas and one mezcal — in additional places all year long. Founder and chief artistic officer Diego Osorio launched Lobos 1707, whose spirits are produced fully in Mexico, with CEO Dia Simms and James (pictured left to proper).
R&CPMK VP Ariel Moses, who’s main the account, stated one of many agency’s overarching objectives helps Lobos 1707 convey variety to the spirits business, on each the manufacturing and consumption aspect. Greater than half the model’s staff come from various backgrounds, Moses stated. A portion of proceeds might be donated to wolf sanctuaries in Mexico and the USA.
The win comes amid the company’s heightened deal with constructing its model technique follow, notably since R&CPMK was created by the merger of Rogers & Cowan and PMK·BNC in 2019. Earlier this week, IPG introduced R&CPMK’s merger with experiential agency Advantage, additional increasing the agency’s capabilities.