The Australian Open and expertise firm Uber as we speak introduced a multi-year extension to their deal as Official On-line Meals Supply App and Official Ridesharing Accomplice of the AO.
“The Uber integration with the Australian Open viewing expertise has grow to be an eagerly anticipated a part of the 9 broadcast of the Australian summer time of tennis occasions and we’re delighted to welcome them again for 2021,” Tennis Australia Chief Income and Experiential Officer Ben Slack stated.
“We sit up for one other entertaining marketing campaign from Uber, that includes some large names from each on and off the courtroom. The collaborative manner we’ve labored with each Uber and 9 to combine this content material within the protection has been massively profitable.”
Customers of the Uber app will have the ability to entry unique pick-up and drop-off zones at Melbourne Park whereas Uber Eats will entertain followers at house and within the stands with a brand new marketing campaign designed particularly for the Australian Open.
“We’re delighted to proceed our collaboration with the Australian Open, they’re world class companions,” Head of Advertising and marketing for Uber East ANZ David Griffiths stated.
“This yr we’re exhibiting the ‘love’ to Australians proper throughout the nation by combining the easiest homegrown tennis expertise with one of many greatest worldwide stars, Sacha Baron Cohen in our new marketing campaign known as Tonight, I’ll Be Consuming for Love.”
With greater than a fortnight of leisure deliberate throughout all channels, the marketing campaign has enlisted the assistance of the Oscar-winner, Golden Globe nominee and comedic genius to create a cheeky rogue umpire, decided to do the whole lot in his energy to maintain the tennis rating at Love throughout every sport of the night matches.
“Hilarious, compelling and riveting model campaigns assist delight present prospects, reminding them concerning the huge selection accessible on the Uber Eats app however simply as importantly it continues to drive new prospects, and new ordering events to the platform. We couldn’t be happier with the shock and endurance of our newest artistic collaborator,” Griffiths stated.
In an extra nod to native legends, Uber Eats will use their event affiliation to rejoice supply folks throughout Victoria who supplied entry to on a regular basis necessities by the app throughout lockdown.
Lots of of the highest rated Melbourne-based bicycle, automobile and bike supply folks shall be invited to witness the motion with 500 tickets earmarked particularly for them to attend the opening matches of the primary Grand Slam of the yr at Rod Laver Enviornment.