A Plymouth competitions web site is aiming to spend £3million securing prizes from firms in 2021 – lower than a 12 months after launching
Leon Theisinger and Ollie Prowse began Win This Competitions in February 2020, tapping into the big on-line competitions trade. In lower than a 12 months the enterprise was reaching three million individuals a month and gifting away almost 100 prizes.
The enterprise has positioned greater than £500,000 with firms within the Plymouth space and is budgeting to spend about £3million with companies, largely within the locality, on securing prizes in 2021.
“We continued to construct,” mentioned Mr Theisinger. “Solely 10 months in and we proceed to develop at an unbelievable charge, now reaching close to on three million individuals for every 28 day rolling interval.
“This implies to date we’ve been in a position to give away 97 wonderful foremost prizes, of which 39 went to Devon and Cornwall winners, and numerous smaller prizes, broadcasting dwell on Fb to winners from Cornwall to Scotland and even throughout the Northern Eire.”
He mentioned that in October 2020 the enterprise launched a new website, constructed by dad or mum firm Kioo Advertising, to “adulation from the competitions market” because of its readability and ease of use.
“Because of this we now have 150,000 distinctive guests each month, which is experiencing a gentle progress charge of approx 20% week on week,” Mr Theisinger mentioned.
“We’re extraordinarily pleased with the expansion that we’re seeing in our enterprise, constructed throughout a interval of full uncertainty and we’ve now positioned over £500,000 value of enterprise with our native companions in simply the final 10 months.
“Because of the wonderful progress of Win This Competitions and our native partnerships, we’ve now simply re-forecasted our enterprise for the subsequent 12 months and it features a price range of a fraction over £3million to be spent on sourcing our prizes, most of which might be spent with our native partnerships.”
The competitions trade within the UK is huge, with the web site ThePrizeFinder.com itemizing greater than 1,500 contest with prizes starting from automobiles to purchasing vouchers to fragrance to TVs.
The web site Merely Prizes mentioned firms are eager to participate in competitions to advertise themselves and their merchandise and harvest details about their market.
Mr Theisinger and Mr Prowse had been planning and researching the net competitions marketplace for a few 12 months previous to launching Win This Competitions.
All their attracts are carried out live on Facebook. Amongst prizes on provide on the time of writing are automobiles, bikes, an Xbox and even £1,000 in money. It prices between £1.79 and £7.99 to enter the contests.
The business’ Facebook page comprises a number of testimonials from glad winners, some pictured posing with their prizes.
“The launch of the enterprise meant that we wanted to spend money on new premises to permit us the area for our workplaces and dwell broadcasts,” mentioned Mr Theisinger, “So, on February 14, 2020, with the unbelievable assist of Westcountry Estates, we made our transfer to a brand new unit in Plympton.
“On February 21Win This Competitions was formally launched to the general public and crammed with pleasure for the brand new enterprise we went head lengthy in to advertising and marketing to a UK-wide potential viewers. We had already made the acutely aware determination to put as a lot of our enterprise domestically as doable.
This determination was largely because of my prolonged hyperlinks with Plymouth companies, cast by means of my earlier enterprise actions and figuring out the significance of serving to to drive the native economic system.”
The primary prize on provide was along side Plymouth-based Ian Calvert of Have a Good Keep Journey – a luxurious vacation to Dubai value greater than £4,000.
“Nevertheless, quickly after the launch, the rumblings of what was about to occur with the UK going into lock down turned extra obvious and we needed to make the troublesome determination to drag the competitors because it was impossible we might be capable of honour the vacation for the winner,” mentioned Mr Theisinger.
“We had been devastated. However not deterred by what had occurred, we entered into discussions with native companies from numerous sectors, to see what alternatives we needed to not solely help the necessity of our enterprise find high quality prizes, but in addition how we would be capable of assist different companies by inserting our enterprise with them.
Enterprise Dwell’s South West Enterprise Reporter is William Telford.
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“We had been welcomed with open arms by many companies in and round Plymouth, which in the end gave us the arrogance to push ahead with our plans. So, with new enterprise partnerships in place we had been in a position to proceed sourcing our prizes for forthcoming competitions.”
Among the many “prize partnerships” firms Win This Competitions is working with are GT Bikes, RL Motors, Marshal Audi Plymouth and electrical superstore HBH Woolacotts.
“We had additionally been in a position to set up additional native provider relationships for the opposite parts wanted to fulfil every competitors,” Mr Theisinger mentioned.
This contains companies equivalent to Wheeltec Alloy Wheel Refurbishment (Plymouth), Wrapworx (Plympton), TwoRz Bike Transport (Cornwall), Equipment World (Plymouth) and World Tint (Plympton).
Mr Theisinger added: “We’re additionally persevering with to look lengthen our native partnerships with enterprise which are in a position to assist us supply high quality prizes for future competitions, so if there are any native enterprise that really feel they wish to companion with us, then we urge them to get in contact with us and we are able to focus on the doable alternatives obtainable.”