The FnV (Fruits and Greens) produce goes by means of a number of steps from farm to desk. The produce is grown underneath totally different circumstances, handled with manures and pesticides, saved at a number of places earlier than it reaches the shelf, and dealt with by a number of individuals at each stage. The belief and consistency of the standard of FnV stay unaddressed. Moreover, the pandemic has made it essential now greater than ever as Covid precautionary measures like social distancing and sanitizing have turn into part of the method.
In current instances, the introduction of technology within the agricultural area has revolutionized a number of points of farming. To a fantastic extent AI, IoT have infused know-how to extend the yield, and guarantee transparency with farmers whereas up-skilling and empowering them. Nevertheless, the problems being confronted on the client’s finish are sometimes left unaddressed or given much less significance.
Whereas shopping for any FnB (Food and Beverage) product, the customers are supplied with particulars of all that goes within the meals gadgets together with the outline of dietary contents and manufacturing and expiry date of the product. This helps the buyer in making a acutely aware selection and in addition helps construct belief and credibility for a specific model or model’s merchandise. Then again, for FnV there are not any such laws to supply the buyer with the details about what goes in producing the vegatables and fruits, depart alone the expiry date.
At present, the customers are left on the mercy of store homeowners or distributors for deciding what meals reaches their eating desk. Though, there has at all times been a “filtering course of” from the buyer’s finish whereas shopping for vegatables and fruits. Equivalent to whereas shopping for FnV offline, sure filters have been there for instance the dimensions and form, or the color and shine that determines the freshness and high quality. There have been varied situations the place the farm produce is injected with dangerous chemical substances to provide it a sure dimension and form, like in case of watermelons or gourd greens, or being sprayed with chemical substances for retaining the shine. Such measures are often resorted to extend the shelf lifetime of FnV, which sadly is deceptive. On the identical time, high quality and dietary worth is compromised by the bodily look of the product. By the point such produce reaches the buyer’s eating desk, its dietary contents would have considerably depreciated.
Whereas shopping for the vegatables and fruits, on-line or offline, the buyer points majorly revolve round:
- Constant high quality and pricing
- Credibility and belief
- Availability within the FnV market
Agri-tech can play an important function in fixing these challenges. Resolving these points requires extra consumer-centric agri-tech interventions that may guarantee the standard of FnV produce and supply full transparency to the customers.
Implementing end-to-end traceability will make each stage of FnV manufacturing technologically intensive. Starting from the farms, the AI and machine studying inputs just like the picture evaluation will let the farmer and the producer observe all of the actions of the farm produce. It’ll increase well timed preventive alerts for produce administration such because the temperature management and preventive interventions for fungal or pests assaults. Moreover, it would make farming extra predictive concerning the high quality and amount of produce, which is able to optimize the procurements and logistics. The selecting effectivity algorithms will enhance the effectivity of the provision chain by allotting nearest pickups, drops and automatic routes for transport automobiles. A provide chain platform just like that of e-commerce will usher in traceability that may assist to trace the produce from farm & storage amenities to cabinets.
These agri-tech inputs on the farming stage will assist in guaranteeing constant high quality and pricing for the customers. A technology-enabled examine on the farm’s hygiene and offering the farmers with the required assets and fast resolutions to develop constant high quality produce will assist in fixing the problems on the farming stage. Moreover, an environment friendly provide chain administration will guarantee in offering contemporary farm produce with much less wastage and can resolve availability considerations as much as a fantastic extent.
Know-how may even allow the producer the full-access to the method, and therefore the standard of the produce can simply be monitored at each stage. In consequence, the producer can make sure the consistency in high quality of produce that may result in constructing belief for the ‘FnV model.’ Seed to desk traceability will present customers with detailed details about the produce that features:
- The type of seeds and manure used whereas rising
- The origin of the produce
- Its age
- Delivery particulars
- Dietary info and authentication proof
Covid and post-Covid precautionary info on the quantity of people that got here involved with the produce earlier than it reaches the cabinets and their respective physique temperature(s).
Easy agri-tech inputs can construct the traceable infrastructure corresponding to bar-coding the farms, up-skilling the farmers and logistic workers, a high-tech provide chain. Though establishing the digitized infrastructure requires an funding in each know-how and upskilling the human assets; the execution will clear up main client points and farming points to a fantastic extent. Economies of scale will set in as soon as giant scale cloud farming is practised.
As soon as the buyer is supplied with the window to entry the content material of what goes of their meals, how quickly it reaches them after harvest, the dealing with course of together with the authentication proofs from dependable laboratories, the buyer might be empowered to make an knowledgeable choice. The patron is, subsequently, now not on the shopkeeper’s or vendor’s mercy.
The onset of Covid has introduced the dialogue round FnV dealing with hygiene upfront. Due to this fact, the pandemic will quick tempo the method of implementing end-to-end agri-tech. Offering the customers with full farm to desk traceability will ship transparency and construct credibility moreover belief for the produce. All this results in enhancing the standard of life and bettering the lot of the farmer.
The author is CEO and Co-Founder, Orinko)