At first, it was teenagers getting well-known from dancing of their rooms and doing make-up transformations. However now, TikTok has developed a lifetime of its personal and helped its customers develop their lives alongside the way in which.
“It’s been superb,” mentioned Linda Tong, senior in occasion administration. “My account has grown exponentially from zero to 100,000 followers in six months, and it was an enormous catalyst for my enterprise. It’s actually cool being identified and listening to that my pals have seen me on their ‘For You’ pages.”
Tong is the CEO of her personal firm, Linda Tong Planners LLC. Initially, the enterprise began as only a enjoyable aspect gig to usher in further earnings; nonetheless, as her buyer base began to develop, she realized the necessity to develop her attain on social media past her personal web site.
“I knew TikTok can be important to market my planner enterprise,” Tong mentioned. “My goal market browses the app usually, so I began making behind-the-scenes movies of my planner making to get folks extra .”
Whereas TikTok could look like only a easy app, it has allowed younger people a platform for constructing a enterprise and social presence that was not accessible even a number of years earlier.
TikTok is very good for rising a model as a result of the algorithm permits for movies to get picked up shortly after which discover exponential development. It’s totally different from different functions similar to Instagram or Twitter the place you actually solely see posts from customers you observe. As an alternative, TikTok has a built-in “For You” web page that continually feeds customers new movies it thinks they’d be fascinated by.
Although TikTok has introduced many people overwhelming positivity identical to every other social media, there are at all times downsides to placing oneself out within the open. For a lot of, gaining a following can typically create a sense of obsession and validation one could need to study to steadiness.
For college students, this problem can turn out to be much more tough as a result of as younger people, making an attempt to prioritize what crucial features of your life are can already be tough. Now, with the added pressures of on-line followers, it could possibly typically appear unimaginable to know the place to land.
“It has positively been an attention-grabbing expertise for me,” mentioned Isaac White, a freshman in animal science. “I did get to some extent the place I used to be basing my work on followers, and if I noticed anyone surpass me in followers, I might get upset. A whole lot of instances, there may be that validation from getting followers, and it’s important to notice that there’s extra to life than simply an app.”
As TikTok and social media have turn out to be extra in style methods of creating earnings, it has usually been seen that many influencers will depart college or their common nine-to-five jobs as soon as they discover success on an app. Nonetheless, some people have tried onerous to maintain their web recognition from affecting their different aspirations.
“I actually attempt to understand that my major focus is college and making social media content material isn’t the rationale I’m in Ames,” mentioned Liam O’Donnell, a senior in civil engineering. “Whereas it feels good to get a bunch of likes on TikTok, I discover it extra rewarding to get a excessive rating on an examination that I’ve studied 15 hours for.”
By the method of gaining a presence on TikTok, oftentimes, people should cope with criticism and hateful feedback being thrown at their movies.
Coping with harsh feedback can create a tough psychological state for the customers they’re given to. Whereas the feedback could not say something true, they’ll nonetheless put you down in case you are not ready.
Although the rising recognition can convey on lower than passable feedback, it has additionally allowed younger people a strategy to earn money doing what they love. For some, it’s merely a strategy to acquire aspect money, whereas for others, it has turn out to be extra of a full-time job.
“TikTok isn’t essentially as a lot of a precedence for me because it was,” White mentioned. “But it surely’s positively good as a result of I do get some earnings. I do model offers, however I actually don’t take them that always as a result of it’s usually not what my content material aligns with.”
In the end, TikTok has given people one other path to discovering success by means of social media and constructing their manufacturers and companies proper alongside it. Although the positives and negatives can typically appear onerous to weigh, it’s for sure that as time goes on, much more small companies and personalities will discover their place on the app.
“I believe it’s an incredible platform to attach small companies to prospects and provides folks a spot to construct their model,” Tong mentioned. “It’s a bit scary how effectively it is aware of its particular person customers, however I hope it stays a novel platform as an alternative of changing into like all the opposite social media choices.”