Above: The Final Dance, one of many documentaries which stored us entertained over the lockdown interval.
Full disclosure: I’m simply the CEO of Free Turn, not an analyst or a strategist. My concepts have emerged from conversations with our shoppers and companions and from the tendencies and points that I’ve seen play out over this extraordinary, uniquely difficult 12 months. Lastly, by means of caveat, my focus right here is branded leisure, however because the borders between the worlds of branded and conventional leisure are more and more breaking down, there’s going to be lots of the blurring of traces.
In order that’s my stall set out. Now, what are the massive tendencies that we’ve felt as an organization this 12 months?
Starved of IRL experiences, [audiences] are curating their very own leisure playlists they usually’re crossing cultures, borders and codecs.
Let’s begin with the apparent: Audiences have an insatiable want for leisure, and in 2020 have sought it out throughout broadcasters, platforms, passion-based channels… mainly, wherever they will get it. Starved of IRL experiences, they’re curating their very own leisure playlists they usually’re crossing cultures, borders and codecs. Netflix and the world of the SVOD has continued to guide a revolution in how leisure is consumed however they’ve additionally had a big effect on what we devour.
Documenting the long run
Simply assume again to how the documentary style has developed in a comparatively quick time. It wasn’t way back that it was considered because the elitist and fewer thrilling arm of leisure. And not using a ‘celeb’ director comparable to Louis Theroux, Michael Moore or Nick Broomfield, or a breakout anomaly, like Massive Fats Gypsy Marriage ceremony, it was an uphill battle to push into mainstream tradition, irrespective of how good the content material is perhaps.
Now, because of the likes of Netflix, all that has modified and documentary sequence and options are within the highlight. Within the annus horribilis that was 2020, one of many few vibrant spots was sitting right down to obsess about one nice documentary sequence after one other, from Tiger King (and his nemesis Carole Baskin) to The Final Dance, to not point out smaller sequence comparable to We Are The Champions.