New knowledge from Sensor Tower has revealed that downloads of apps within the Well being & Health class have skyrocketed attributable to COVID-19.
In its most recent report, Sensor Tower knowledge has revealed that downloads of the apps are already up by a report 47% in Q2 in comparison with final 12 months, and there is nonetheless a month left to go. Estimates present that round 656 million apps have been downloaded, blowing away Q1, sometimes the perfect performing interval of the 12 months because of the January health increase. The report notes:
This represents the biggest Y/Y improve ever for Q2 and comes amid the worldwide COVID-19 pandemic and lockdowns which have stored customers at house, rethinking their life-style and train regimes. The earlier highest Y/Y improve occurred between Q2 2017 and Q2 2018 when downloads for Well being & Health apps surged by 29.2 p.c to 417.7 million. In Q2 2019, installs grew by simply 6.8 p.c in comparison with the earlier 12 months.
The sector has additionally reported year-on-year income progress of round 13%, producing $328.5 million. The report continues:
Traditionally, January has constantly been the highest month for Well being & Health app downloads in any given 12 months, however 2020 has bucked this development. Following a typical month-over-month decline in installs throughout February, March and April went on to signify report months for Well being & Health app adoption, peaking at 339.7 million in April, up 83.6 p.c from January and about 42 p.c from March.
One app specifically, Strava, has seen a really sharp rise in downloads, installs rising by 179.2% in Could from January, and 9.8 on April.
The report concludes that the surge is additional proof that customers are “more and more turning to their cellular units for requirements and to assist their each day routines”, specifically, pushed by fitness center closures.