Thursday, August 5, 2021

Harrisonburg businesses partner up for the holidays


HARRISONBURG, Va. (WHSV) — This vacation season, as many individuals will do their procuring on-line with giant retailers, native companies in Harrisonburg are creating methods to convey extra buyers to their shops.

The Mashita Meals Truck usually discovered exterior its storefront in downtown Harrisonburg can be parked on the New Creation parking zone for a lot of the month of December on South Primary Avenue.

The 2 enterprise homeowners mentioned they’ve identified one another for a very long time and hope by providing a spot the place folks can store and eat, it might assist join new prospects.

“It’s form of a win-win scenario. We promote meals to their prospects and hopefully draw just a little bit extra quantity to them,” Mikey Reisenberg, the proprietor of Mashita, mentioned. “In order that we will introduce and expose New Creation to a special demographic that hopefully turns into a consumer base.”

Reisenberg mentioned the truck will function on the location from 11 a.m. to three p.m. Monday by Saturday, from Dec. 7 by Dec. 19. The objective is for purchasers to order some meals and, whereas they wait, head inside New Creation to buy.

Sabrina Dorman-Andrew, the proprietor of New Creation, mentioned it’s necessary to proceed to assist small companies throughout this pandemic on the finish of the 12 months.

She believes extra companies ought to attempt to assist each other, even when it means simply offering a parking area.

“Hopefully it will spur on others to see how might they use what they’ve, whether or not it’s their yard or their enterprise, to assist collaborate with different small companies and create area for his or her prospects to attach perhaps with one other small enterprise of their city,” Dorman-Andrew mentioned.

Each companies began the partnership on Nov. 30 with the meals truck solely exterior Monday by Friday.

Copyright 2020 WHSV. All rights reserved.

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