SALISBURY — The concept was so good that Stephanie Potter says she needs she considered it a decade in the past.
It took a pandemic for Potter, the co-owner of Salisbury Wine Store, to see it. In March, when clients weren’t snug leaving their properties to buy wine, Potter determined they’d deliver the wine to clients.
“It’s one thing me and my husband want we’d carried out 10 and a half years in the past after we first opened up the store,” Potter mentioned. “It’s helped so many individuals.”
With the promise of a vaccine on the horizon, the potential for a return to some semblance of normalcy is now one thing that enterprise house owners cannot solely dream of, however anticipate. When there’s a return to one thing near business-as-usual, native corporations nonetheless plan on using the brand new practices they’ve carried out throughout COVID-19.
For Potter, which means she’ll nonetheless be delivering wine straight to clients’ properties for the foreseeable future, even after leaving dwelling isn’t as dangerous.
Utilizing her taupe-colored Mercedes sedan, Potter and her husband started driving bottles of wine to individuals’s properties in mid-March after they shut their doorways to walk-in clients. Since then, they’ve been putting packing containers with merlots, chardonnays, craft beer and Ashe County cheeses on doorsteps all through Rowan County.
“Since this has been occurring, we typically will ship greater than three or 4 circumstances a day,” Potter mentioned. “That’s not day by day and that’s not each week. However now we have lots of clients who will wait till they’ve a case put collectively. A variety of them will put perhaps six bottles of wine and two six packs of beer and a few cheese collectively.”
Typically orders might be positioned weeks prematurely. Different occasions, it’s a last-minute resolution. Both means, Potter is pleased to place collectively an order and ship it on the identical day. She’s grown accustomed to receiving calls “within the night, in the course of the evening and within the morning earlier than the store is open.” And that’s completely tremendous together with her.
The Spice and Tea Alternate in downtown Salisbury additionally began delivering orders, however the store’s proprietor Dionna Milem mentioned that their curbside pickup possibility has been much more widespread.
Whereas Potter stored enterprise regular by bodily going to her clients, Anna Craig Boutique prolonged its attain just about.
In April, the boutique went live on Facebook for the primary time to showcase its stock to clients who watched from the consolation of their properties.
“We had no selection however to get artistic,” mentioned Andie Myers, whose sister Drew Myers began the store six years in the past.
The typically 40-minute lengthy, QVC-esque reveals give clients the prospect to see merchandise and even buy shirts, pants and equipment as they’re being proven. Andie hosts the dwell movies, attempting on the garments herself and informing clients of obtainable sizes and costs.
When Andie and Drew Myers noticed how widespread the dwell occasions have been changing into, they determined to double down and buy the software program platform CommentSold.
“We first began doing movies with out the platform. We have been staying at work till eight o’clock and we had all of our staff serving to,” Andie mentioned. “That’s after we determined to spend money on our platform and it has 100% paid off.”
As its title suggests, the software program permits clients who watch Fb Reside occasions to seamlessly buy any of the objects they see by commenting “offered” within the chat part. The shopper is then despatched an bill for the merchandise and may have it shipped to their dwelling or can decide it up from the shop.
“Truthfully, it saved us,” Andie mentioned. “We by no means actually struggled throughout that point due to the movies.”
Stitchin’ Publish Items has additionally carried out using Fb Reside movies to market their merchandise.
Although Anna Craig Boutique started welcoming clients again inside a number of months in the past, Andie has continued to go dwell a minimum of three days per week. The movies have allowed the boutique to achieve clients the place they’re, even when that’s in one other state.
“We have now very loyal clients which can be from out of state,” Andie mentioned. “We have now one in California, New York, Ohio. Majority is native, North and South Carolina, however after we see somebody who’s shopping for from distant we get excited.”
Andie mentioned that the boutique plans to proceed the dwell movies “ceaselessly” and will even look to increase its social media presence sooner or later.
One other native store that can proceed to make use of measures it adopted in the course of the pandemic is Made Man Barbershop. The store’s proprietor, Brian Hunt, mentioned that they may proceed to sanitize hair slicing stations completely after every buyer. Whereas it was widespread for the store to wash stations continuously earlier than COVID-19, the chairs and space round them have acquired further cleansing currently.
Hunt additionally mentioned that the store will proceed to lean on Booksy, a web based appointment service, to e-book haircuts. Though Made Man used Booksy earlier than COVID-19, it grew to become extraordinarily widespread when clients returned for his or her first haircuts after COVID-19 began.