SYDNEY, N.S. —
Within the absence of a Christmas parade this yr, the manager director of the Sydney Downtown Growth Affiliation advises retailers to as a substitute consider their storefront home windows as floats.
If sufficient folks in a downtown space are on board, that spot simply may turn out to be a vacation spot for these trying to make Christmas recollections through the unorthodox occasions created by the COVID-19 pandemic.
“Adorning home windows is one thing that in the first place, once I had my enterprise, I didn’t love,” stated Wilson.
“As soon as I realized the methods of the commerce now I actually miss it, so once I get a chance to do it and speak about it, it’s thrilling. That is likely one of the massive issues I speak about as a result of I really consider having an excellent high quality window show is vital to getting folks in your door.”
Wilson’s perspective on the significance of storefront presence was revealed Wednesday throughout a Cape Breton Regional Chamber of Commerce webinar designed to spice up pandemic-impacted gross sales through the vacation season.
The session shed some gentle on attention-grabbing and inventive practices native entrepreneurs have been using to spice up gross sales through the pivotal last 5 weeks of the promoting yr.
“It’s actually about getting inventive and that’s going to distinguish a retail retailer right here regionally from an internet retailer,” stated Kathleen Yurchesyn, CEO of the chamber.
“I feel proper now throughout your complete province, throughout the nation, there was a lot dialogue round supporting native.”
Yurcheson hopes the webinar, which continues to be out there on the chamber Fb web page, will encourage members of the enterprise group who is perhaps discouraged by the present financial local weather. It may also assist them to benefit from the Christmas buying season that usually accounts for 60 per cent of annual gross sales.
“They really want all of the help they will get proper now so if we can provide them just a few concepts to assist we’re tremendous completely satisfied.”
In addition to Wilson, the webinar featured retail concepts from Monica Black, proprietor of Sage Moon Boutique and the Black Spoon Bistro, Tara Parsons from Not Simply Truffles and David Farmer from the Better of Cape Breton Present Store.
Parsons has discovered success this vacation season by the gross sales of scorching chocolate bombs, which have turn out to be an web sensation.
Her Christmas Eve package deal, which incorporates milk and cookies for Santa, can also be very talked-about.
Farmer outlined how the Better of Cape Breton Present Store was serving to to search out markets for native artisans and their merchandise, whereas innovation highlighted by the Sage Moon Boutique included online-only gross sales held every Monday and Thursday.
As for advertising and marketing, Danielle Patterson from Anchored Concepts mentioned methods to set off gross sales by advertising and marketing and on-line concepts and the significance of making a social media platform or bettering the one you already use.
Electronic mail was one other cheap option to get your message out, Patterson famous.
Each Wilson and Yurchesyn consider in making a secure buying expertise throughout these COVID-19 occasions and successfully relaying that message of security to clients.
It’s a message that could possibly be significantly vital to the Cape Breton buying group after a spike in instances within the Halifax space.
“We have to have a look at security measures once more to guarantee those who once they do come into store that they really feel secure and that they’re welcome to try this,” stated Wilson.
“We’re fairly OK in Cape Breton proper now however we wish to hold it that manner.”
Along with the webinar, the chamber launched 10 tricks to enhance vacation gross sales that embrace extending retailer hours, creating distinctive choices, accessible buying and a vacation advertising and marketing marketing campaign.
“Now could be our time to shine,” stated Yurchesyn. “You possibly can’t drive to Halifax. Now greater than ever you have got the viewers engagement. It’s a problem, sure, however a chance for positive.
“It’s vital to not be discouraged and to take advantage of out of the subsequent 5 weeks.”
Greg McNeil is the enterprise reporter on the Cape Breton Publish.