The Singapore Model Workplace and the Singapore Tourism Board (STB), supported by Enterprise Singapore, has launched the “Made With Ardour” model mark to advertise native way of life manufacturers.
The “Made With Ardour” initiative goals to embody the Singapore spirit of “turning prospects into actuality” and to indicate a connection to Singapore.
These model mark will likely be positioned on the manufacturers’ product packaging, in-store, and on-line to assist Singaporeans to simpler determine native manufacturers.
A collective of manufacturers spanning 4 way of life classes will likely be concerned on this initiative, together with:
Packaged meals and drinks (F&B)
- Udders Ice Cream
- The Golden Duck
- The Soup Spoon
- Bengawan Solo
- Bee Cheng Hiang
- Violet Oon Singapore
- Awfully Chocolate
- Gryphon Tea Firm
- Jumbo Seafood
- Bee Cheng Hiang
- Prima Style
- Fossa Chocolate
Magnificence and wellness
- Eu Yan Seng
Style and equipment
- Charles & Kieth
- Love, Bonito
- The Shirt Bar
- Gin Lee Studio
- Baju by Oniatta
Homeware and decor
- Of us Furnishings
- Ipse Ipsa Ipsum
The initiative contains a marketing campaign, model mark, in addition to partnerships amongst manufacturers, commerce associations and the trade to construct an ecosystem for the native way of life sector.
Inspiration to different Singaporeans
Locals can uncover the number of featured manufacturers and the tales behind them by means of Made With Ardour’s Instagram and Fb web page, and an internet site subsequent month.
As an illustration, “tremendous mom” Mei Ling and her husband Edwin, are the folks behind Supermama, a retailer that produces significant native souvenirs. The couple made many sacrifices, together with promoting their dwelling to start out their enterprise.
Within the coming months, members of the general public and hopeful entrepreneurs can even work together with Made With Ardour model homeowners by means of mentorships, “Inspiration Periods”, and meet-and-greet alternatives to be taught from their experiences.
Business companions to assist the initiative
Business companions are additionally pitching in to assist the initiative to drive consciousness and gross sales of native manufacturers.
As an illustration, Made With Ardour manufacturers will likely be accessible for buy by means of numerous companions, comparable to an upcoming pop-up at Design Orchard, Retail Meals Corridor at Lau Pa Sat that has just lately launched and chosen FairPrice Best shops within the coming months.
Shopee may also be selling the manufacturers on a devoted microsite to assist native manufacturers attain clients on-line and to encourage them to think about native manufacturers.
Different on-line platforms comparable to eBoutiques, KrisShop and OneOrchard.Retailer may also offer Made With Ardour manufacturers.
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High pictures by way of Camel, The Golden Duck and Yeo’s on Instagram