Mondia, a cell know-how firm specialising within the advertising and marketing and distribution of digital content material, has introduced the launch of a ground-breaking time-based leisure platform Monsooq.
Monsooq is a first-of-its sort mannequin the place time is the foreign money and customers pay just for the time they spend consuming content material.
Monsooq doesn’t require contracts or subscriptions. As a substitute, new guests to monsooq.com will obtain 60 minutes’ price of free entry to content material, after which pricing is simply R2 (US$0.13) per half-hour.
In accordance with the corporate, the distinctive time-based mannequin permits shoppers to purchase leisure time simply as they might mobile airtime and use that point to devour any content material they select, together with films, collection, video games and music – all on a single, handy, end-to-end leisure platform.
Whether or not a shopper needs to play a sport for half-hour whereas commuting, or binge a brand new collection for six hours, they can load that period of time to their profile securely debit or bank card. And when their time ends, they merely prime up with extra.
Dr Amadeo Rahmann, CEO, Mondia, stated: “Africa is the subsequent frontier in regard to digitalisation. Our in depth footprint, growing buyer base and important expertise within the area make Africa a pure selection of focus for us. African markets are primed for the democratisation of content material and Mondia is firmly centered on altering the best way during which individuals devour leisure. Mondia has unimaginable attain and deep understanding of the geographies during which we function, with 1.4 billion potential customers in the best rising markets.”
Mondia sees distinctive potential within the continent. Africa has a inhabitants of 1.1 billion, which is anticipated to double by 2050. Africa additionally has the youngest inhabitants of any continent. This demographic dividend is anticipated to generate 10 to fifteen% GDP progress within the subsequent 15 years.
In accordance with analysis performed by PwC South Africa in 2019, leisure and media (E&M) spend in South Africa is anticipated to succeed in US$10 billion by 2023.
Nigeria noticed a 25.5% rise in E&M income in 2017 to US$3.8 billion.
Monsooq contains a world-class suggestions engine to make sure shoppers discover the content material they love. Content material can be localised and customised, with a minimal of fifty% of native content material supplied alongside worldwide content material. Mondia goals to construct the content material financial system and convey worth throughout Africa as Monsooq expands.
Monsooq launches in South Africa, with different markets like Egypt, Nigeria, Tunisia and Kenya to observe.
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