Revealed: Tue 17 Nov 2020
ITV appoints new Media and Leisure Division CMO and COO
ITV introduced right now that it’s to nominate Sarah Clarke as Chief Operations Officer (COO) and Jane Stiller as Chief Advertising Officer (CMO) of its new Media and Leisure Division.
Each roles will report back to Kevin Lygo, MD of the Media and Leisure Division, who commented on the announcement:
“I’m actually happy to have the ability to promote two of ITV’s most proficient execs to those two new roles. Each will probably be on the coronary heart of ITV’s transformation right into a digitally led media and leisure firm.
“Jane is an distinctive marketeer with the expertise and skill to steer her groups as we speed up our transition to digital information pushed advertising and marketing whereas guaranteeing we proceed to draw tens of millions of viewers to our linear and on demand reveals.
“Sarah has over 20 years’ expertise in media legislation however what marks her out is the industrial judgement she brings and the power to construct and preserve robust and efficient working relationships inside ITV and with our exterior companions. I’ve enormous confidence in Sarah’s means to drive and ship the operational priorities of your entire Media and Leisure division.”
The brand new Chief Advertising Officer will probably be answerable for delivering advertising and marketing technique throughout ITV, each inside its Media and Leisure division to maximise mass simultaneous attain for its household of channels and to develop and develop its digital merchandise inside On Demand providers.
The Chief Operations Officer’s position will probably be basic to delivering operational priorities throughout ITV’s Media & Leisure division, together with day after day management of Authorized and Enterprise Affairs, HR and Operations groups.
Jane Stiller strikes into the Chief Advertising Officer position from her present place as ITV Director of Media the place her achievements included award-winning media technique and supply for the launch of Britbox and the Britain Get Speaking psychological well being consciousness marketing campaign. Jane joined ITV from her earlier position as Head of Advertising at Marks & Spencer.
Jane mentioned: “I am delighted to be appointed Chief Advertising Officer at ITV. Rufus and the group have finished a tremendous job modernising the ITV model, and I sit up for constructing on that legacy, accelerating development in on-demand and utilizing our information to tremendous cost our advertising and marketing.
A member of ITV’s Government Management Group, Sarah Clarke will deliver to the Chief Operations Officer position her expertise from ten years working at a senior stage inside the Broadcast, Authorized and Enterprise Affairs group at ITV. In her present place as Director of Authorized and Enterprise Affairs, Broadcast, she has a number one position within the growth, strategic planning and every day administration of ITV’s Broadcast enterprise. Previous to becoming a member of ITV, Sarah was a Senior Affiliate within the Company Media Division at Reed Smith LLP.
Sarah mentioned: “I’m actually excited to be appointed to this new position in our new Media and Leisure Division. I sit up for being a part of the administration group that helps lead ITV’s transformation and to make sure all of our operations play their position in delivering our technique.”
ITV introduced final month the restructuring of its broadcast enterprise to higher mirror and serve altering viewing habits. ITV is now establishing a brand new Media and Leisure Division with two new enterprise items – Broadcast and On-Demand. The Broadcast enterprise will proceed to ship ITV’s USP of mass simultaneous attain. ITV’s fundamental channel gives 95% of economic audiences over 5 million and can stay the house of award-winning drama, the most important leisure reveals, sport that grips the nation and ITV’s vastly fashionable information and Daytime reveals.
The On-Demand enterprise unit would be the focus of digital product growth and development for ITV. It should develop ITV’s on-line providing by offering new content material that appeals to audiences who already do most or all of their viewing on demand and can serve it to them in no matter method they need to entry it.
The method of restructuring has now began and will probably be absolutely full by the tip of March 2021.