Well being and health apps are profitable the Covid-19 period, due to closed gyms. However a sure type of well being and health app is profitable cell, in response to a brand new report from Apptopia.
“Six out of ten of the highest Well being & Health apps are apps that provide video exercises or video-guided workout routines,” Apptopia says. “If non-workout apps like Calm, Headspace, and Flo weren’t included right here, the ratio of video to non-video health apps could be even better.”
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With out these wellness apps, six of the highest seven health apps embody video parts. Which says one thing about health within the Coronavirus period.
The highest 10 well being and health apps within the U.S. by downloads within the first half of 2020, in response to Apptopia, are:
- Calm: 8.6 million installs
- Fitbit: 4.8 million installs
- MyFitnessPal: 3.9 million installs
- Headspace: 3.8 million installs
- Flo: 3.6 million installs
- Muscle Booster Exercise: 3.4 million installs
- BetterMe: 3.2 million installs
- Health Coach: 2.9 million installs
- Samsung Well being: 2.8 million installs
- Residence Exercise – No Gear: 2.7 million installs
Video exercise apps received 65% extra downloads than non-video-based exercise apps, Apptopia says. What’s extra, they’d nearly 40% extra each day lively customers, and generated 15% extra income.
The USA led the world in health and well being app installs up to now in 2020, with 146% extra app downloads than India, and nearly 300% greater than Brazil or Russia. 64% of us are spending extra time in health apps than we have been final yr, in response to the report.
One caveat about this knowledge: Chinese language cell app installs are sometimes not well-represented in cell analytics corporations’ knowledge, since Google Play just isn’t out there in China, and lots of Chinese language customers set up apps from a variety of cell app shops.
If you simply take a look at video health apps, Fitbit’s app is a transparent winner.
The Fitbit app has essentially the most installs, the best variety of each day lively customers, and ranks fourth in in-app buy income at $4.4 million, in response to Apptopia. Video is a core a part of the Fitbit app, which additionally has a premium model.
Fitbit is about to expertise elevated competitors, nevertheless, as Amazon has began a paid subscription health service paired with its Halo Band and Apple has announced Fitness+, which can embody customized exercises and suggestions in 9 classes and “world-class trainers.”
It’s at all times a very good time to be match.
And whereas now seems to be a very unhealthy time to be an in-person fitness center, it additionally appears to be a very good time to have a next-generation video-based health app.
The complete report is obtainable here.