New York, New York, Nov. 11, 2020 (GLOBE NEWSWIRE) — Gurpreet Singh Rai is a tech entrepreneur and enterprise strategist. His areas of experience embrace expertise, group, mergers and acquisitions, services or products choices, technique and operation. All through his lengthy profession, he has acted as guide to many established companies in addition to startups and has helped administration and enterprise homeowners with recommendation and steering on key choices associated to the enterprise involved.
At current, Gurps Rai has taken over because the CEO of Dropp (often known as Dropp.television and Dropp TV) which is a shoppable interactive media platform enabling video content material customers to purchase built-in merchandise (showing on the streaming media) in actual time with a easy click—without them needing to depart or pause the content material they’re watching!
What Dropp.TV Actually Does
Dropp.television, first launched in 2018, has been described as a novel technological ecosystem that allows viewers to make on the spot ‘in-content’ purchases and is located on the intersection of buying and leisure. To place it considerably extra merely, when viewers are watching a sure media content material on dropp.television (corresponding to a music video), in the event that they really feel a crave to get their palms on the tee or the shredded denims their favourite artist is carrying, they’ll merely click on on the video (that’s, over the picture) and store the actual product in query with no need to depart the content material in any respect.
Because of this one now not want analysis the web to search out precisely what model the tee or denims got here from after which go on to purchase them on the e-commerce web site of his selection. So, Gurps Rai says that one could describe this as a wedding of ecommerce and video content material made attainable by the Dropp TV mother or father firm’s proprietary AI, pc imaginative and prescient algorithm and machine studying.
Rai additionally informs that as of now, dropp.television will launch shoppable movies (with built-in ‘dropps’) each Saturday. When watching these movies, the viewers will be capable of make one-click, friction-less, in-content purchases. The expertise is already calibrated to the purpose that these in-content purchases can now be carried out from any device—be it a PC , pill or a smartphone. The dropp.television app is already accessible on Android and iOS and Rai additional informs that the platform will quickly be made accessible on AppleTV as nicely.
When requested what makes this expertise distinctive, Gurpreet Singh Rai remarked that the power of the corporate’s algorithm to determine in real-time tagged merchandise embedded inside a stream of content material and to make it immediately shoppable by connecting with plenty of totally different international cost and logistics constructions is what makes the expertise distinctive. Furthermore, he additionally expressed satisfaction on the purpose that the platform is already capable of provide this expertise throughout totally different units and working methods.
As for a way Dropp chooses the manufacturers to collaborate with, Gurps Rai knowledgeable that the manufacturers have the choice to succeed in out to the corporate and are available on board utilizing the corporate’s free e-commerce engine. On this connection, Rai added that though their expectations have been already excessive, the responses the expertise has obtained from a myriad of manufacturers have nonetheless been fairly overwhelming even to the corporate insiders.
To elaborate the purpose, Rai revealed that their preliminary goal was to draw about 100 street-wear manufacturers by the tip of 2021. Nonetheless, they really have already got greater than thousand manufacturers on board. The quantity in itself is critical however what’s much more so, Rai affirmed, is the variegated nature of the manufacturers which have responded to the platform. So, they’ve on board Trefethen-like wine manufacturers, artisanal designers from West Asia, vogue put on giants like COOGI in addition to Nigerian cleaning soap bands, to call however a number of, Rai provides. Thus, Rai concludes, it is going to be protected to say that Dropp has already became a real different market anchored by an enormous pool of proficient artists who create content material for the corporate.
Gurps Singh Rai Web Value
Based on companycheck.co.uk, Gurps Singh Rai present Web Value is £240.1k.