Jacqueline Parkes will step down as chief advertising and marketing officer for ViacomCBS’ Leisure and Youth Group by 12 months’s finish.
Parkes, who can be govt VP of digital studios, has headed advertising and marketing for the channels group that features MTV, VH1, CMT and Brand for the previous 5 years. Extra just lately she took on oversight of promoting for Comedy Central, Paramount Community, TV Land, Smithsonian and different networks amid the post-merger restructuring at ViacomCBS.
In a observe to her employees, Parkes mentioned the choice was influenced partially by modifications in her private life as a result of pandemic. She additionally credited the “transformational work” achieved over the previous 5 years to revive the flagging fortunes of MTV, VH1 and others.
“We’re all residing via a singular second in time – and for me, meaning my entire household resides underneath one roof once more,” Parkes wrote. “It’s due to these two causes that I wish to take this time to spend with my household and to evaluate what the following problem is for me to tackle. This was a really onerous resolution, however I needed to take heed to my coronary heart.”
Along with her work for ViacomCBS manufacturers, Parkes’ group additionally helped drive a variety of basic PSA marketing campaign efforts together with the #AloneTogether and Vote For Your Life initiatives this 12 months.
Parkes will stay in her publish via 12 months’s finish whereas Chris McCarthy, president of Leisure and Youth Manufacturers, strains up her successor.
Earlier than becoming a member of MTV in 2016, Parkes spent 20 years as CMO of Main League Baseball, and she or he labored in advertising and marketing and licensing for the Jim Henson Co.
Right here is Parkes’ full memo:
For all of us, this 12 months has been in contrast to some other, with so many challenges and alternatives to reinvent and use our attain to make a distinction. It’s additionally supplied me a while to replicate whereas specializing in household, work and giving again to the neighborhood.
It’s the latter that introduced me to MTV 5 years in the past – reinventing our iconic manufacturers and remodeling our enterprise, whereas doing a little good on the planet with you all, my work household. As a lot of you understand, I began my profession on the Muppets after which went on to be the primary girl CMO in skilled sports activities at MLB. The factor I really like about our group – is the way it marries the guts and soul of the Muppets with the teamwork and fervour to win of sports activities. It’s for all these causes that this subsequent half is so onerous to share.
Over the previous couple of months, I’ve been chatting with Chris about discovering the proper time to transition out of my function for 2 causes: the primary being the transformational work we have now achieved collectively during the last 5 years is close to full. The second is that we’re all residing via a singular second in time – and for me, meaning my entire household resides underneath one roof once more. It’s due to these two causes that I wish to take this time to spend with my household and to evaluate what the following problem is for me to tackle. This was a really onerous resolution, however I needed to take heed to my coronary heart. After I look again at what we have now achieved collectively and the way a lot you’ve impressed me, I couldn’t be extra proud and humbled — we have now come up to now.
5 years in the past, MTV was a channel in a really challenged state. Immediately we the Leisure and Youth portfolio reaching extra younger audiences than anybody else. Right here comes the proud second the place due to you all, we have now the #1 exhibits on each main platform (Netflix, YouTube, Cable.) We’ve the #1 in each style on cable at present – with the #1 drama with Yellowstone at Paramount Community, the #1 competitors actuality with MTV’s The Problem, #1 animation with South Park on Comedy Central and the a number of Emmy award-winning RuPaul’s Drag Race on VH1. Plus, our international digital and social prowess is second to none. What you might have constructed is exclusive and particular – we don’t simply have followers, we have now tremendous followers – 750M of them in actual fact. And that’s the reason the VMAs is the #1 most social leisure occasion of 2020, The Each day Present is the #1 most engaged late evening present and VH1 is the #1 most social cable community for actuality programming. Plus, we have now received our share of awards from Emmys to Shortys, the Objective Awards to Webby Awards and most just lately when our staff was acknowledged by Adweek because the #1 Media Plan of the 12 months. Your ardour, creativity and drive are actually inspiring.
I’d be remiss if I didn’t speak about what we did collectively that has impressed my soul. Collectively, we have now leveraged the big attain of our manufacturers throughout platforms to create necessary social impression campaigns together with #AloneTogether and Vote For Your Life. You’ve got stepped up throughout essentially the most difficult of instances and your compassion, empathy and steadfast dedication to assist make actual change on the planet fills me with pleasure.
Chris has been unimaginable all through and I’ll keep on via the top of the 12 months to assist with the transition as he appears to herald a brand new CMO who can accomplice with all of you. He can be speaking to you within the coming weeks in regards to the interim org.
Please know the way grateful I’m — I’ll at all times be rooting for you!