Senior global media agency executive Matt James is returning to Nine as managing director – Nine Melbourne.
James has recently returned from London where he was global CEO of leading media agency network Zenith Media. Before that he held senior media roles as Australian CEO of Publicis Media and CEO of Zenith Australia.
He’ll oversee 9’s second largest market, which incorporates Channel 9 in Melbourne, 3AW, The Age and the Melbourne bureau of The Australian Monetary Assessment. Melbourne can also be the house of lots of 9’s key TV productions, together with The Block, LEGO Masters and Millionaire Sizzling Seat.
James will report back to Lizzie Younger, 9’s managing director – native markets & group advertising and marketing.
“Melbourne is certainly one of our key alternatives and Matt’s expertise in driving development for manufacturers will likely be extremely essential as we consolidate the 9 Melbourne proposition regionally and construct on our providing for shoppers and purchasers with the best manufacturers out there,” Younger stated.
“Having somebody of Matt’s calibre – together with his broad expertise on each the media proprietor and company facet – is a robust addition to our state-based management crew.”
The Melbourne appointment is a return to 9 for James, who left the group in 2015 to maneuver agency-side to Publicis after holding senior roles together with group director of 9’s consumer options division, Powered, and managing director of its digital media division.
“I’m completely thrilled to be returning to the 9 household and privileged to be becoming a member of what I do know is a really passionate, devoted and dynamic crew in Victoria,” he stated. “9 continues to be probably the most progressive, expansive and transformative media firm in Australia and I’m excited on the alternative to be a part of its persevering with success for 2021 and past.”
Matt James will begin in his new position on November 18.